Persuasive Technology, B.J. Fogg. Anbefaling.

Bogen er en grundig indføring i persuasive teknologier og hvorledes de kan anvendes. Bogen indeholder mange klare definitioner af begreber og deres virkningsfelt. F.eks. Persuasion defineres som aktiviteter med følgende formål: Behavior change, Attitude change, motivation, change in worldview and compliance.

Persuasion som foregår via computer defineres med et nyt begreb: Captology. Computere kan spille tre forskellige persuasive roller. Disse tre roller opdeler Fogg igen i tre måder hvorpå disse roller kan være persuasive:

Computer as Tools. Increases capability. A tool can be persuasive by:

• Making target behavior easier to do
• Leading people through a process
• Performing calculations or measurements that motivate

Computer as Medium. Provides experience. A medium can be persuasive by:

• Allowing people to explore cause-and-effect relationship
• Providing people with vicarious experiences that motivate
• Helping people rehearse a behavior Computer as actor.

Creates relationship. A social actor can be persuasive by:

• Rewarding people with positive feedback
• Modeling a target behavior or attitude
• Providing social support

Kapitel 7 indeholder en gennemgang af en meget interessant undersøgelse af hvad der skaber troværdighed på nettet.

Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)

/Jakob Norgaard Mortensen, Net Image