Persuasive Technology, B.J. Fogg. Anbefaling.
Bogen er en grundig indføring i persuasive teknologier og hvorledes de kan anvendes. Bogen indeholder mange klare definitioner af begreber og deres virkningsfelt. F.eks. Persuasion defineres som aktiviteter med følgende formål: Behavior change, Attitude change, motivation, change in worldview and compliance.
Persuasion som foregår via computer defineres med et nyt begreb: Captology. Computere kan spille tre forskellige persuasive roller. Disse tre roller opdeler Fogg igen i tre måder hvorpå disse roller kan være persuasive:
Computer as Tools. Increases capability. A tool can be persuasive by:
- Making target behavior easier to do
- Leading people through a process
- Performing calculations or measurements that motivate
Computer as Medium. Provides experience. A medium can be persuasive by:
- Allowing people to explore cause-and-effect relationship
- Providing people with vicarious experiences that motivate
- Helping people rehearse a behavior Computer as actor.
Creates relationship. A social actor can be persuasive by:
- Rewarding people with positive feedback
- Modeling a target behavior or attitude
- Providing social support
Kapitel 7 indeholder en gennemgang af en meget interessant undersøgelse af hvad der skaber troværdighed på nettet.
Persuasive Technology: Using Computers to Change What We Think and Do (Interactive Technologies)
/Jakob Norgaard Mortensen, Net Image
